Platinum
Crazy Color 28 Platinum 100ml is a semi-permanent silver hair colour with a subtle violet tone. It helps cool blonde hair, reduce unwanted yellow tones and create customised grey, metallic or smoky shades.
How to apply
Platinum.
No developer, no mixing. Straight from the tub – follow these six steps for the best result. Full guide →
Pre‑lighten
Crazy Color works best on hair that has been pre‑lightened to level 9 or 10.
Shampoo & towel dry
After shampooing the hair and towel drying, apply your chosen Crazy Color, beginning at the roots and working in sections.
Work it through
Spreading evenly from the roots, work it out through to the mid lengths of the hair.
Saturate
Work the colour into each section with your hands until the product starts to froth slightly and each section is saturated.
Leave 15–30 min
Leave for 15–30 minutes depending on your hair condition. For grey coverage, leave for 1 hour.
Rinse lukewarm
Rinse with lukewarm water only, without shampoo, and follow with Rainbow Care Conditioner. Lasts about 10 washes with the right aftercare.
Crazy Color 28 Platinum 100ml
Crazy Color 28 Platinum 100ml creates a classic silver shade with a subtle violet tone. For the brightest and most accurate result, apply it to pre-lightened or bleached blonde hair.
Platinum helps cool blonde hair and reduce unwanted yellow or brassy tones. However, the final result depends on the starting shade. On level 8 hair or darker, it may produce a softer tonal effect.
In addition, Platinum can be mixed with Silver and Slate to create a customised grey shade. It also works with metallic colours such as Marshmallow, Ice Mauve and Slate to create a smoky finish.
Always check the colour guide and complete a strand test before full application. Moreover, using a purple shampoo can help maintain cool tones in lightened, coloured or grey hair.
Overall, Crazy Color Platinum offers a versatile option for silver hair, cooler blonde tones and personalised metallic blends.
Key Benefits
- Creates a classic silver shade
- Features a subtle violet undertone
- Helps reduce unwanted yellow or brassy tones
- Works best on pre-lightened blonde hair
- Mixes with other Crazy Color shades
- Suitable for grey, metallic and smoky colour blends
Specifications
- Product type: Semi-permanent hair colour
- Shade number: 28
- Shade: Platinum
- Size: 100ml
- Best suited to: Pre-lightened or bleached blonde hair
How to Use
- First, pre-lighten the hair if required.
- Check the colour guide and complete a strand test.
- Apply the colour evenly according to the packaging instructions.
- Allow it to process for the recommended time.
- Finally, rinse thoroughly and follow with conditioner.
Suggested Amount
- Short hair or a colour top-up: Approximately 1 bottle
- Short hair requiring full saturation: Approximately 2 bottles
- Mid-length hair: Approximately 2 bottles
- Long hair: Approximately 3–4 bottles
Ingredients
Aqua (Purified Water, Agua Purificada, Eau Épurée), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Guar Hydroxypropyltrimonium Chloride, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-30, Rubus Idaeus (Raspberry) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Argania Spinosa Kernel Oil, Formic Acid, Phenoxyethanol, Triethylene Glycol, Basic Red 51, Basic Blue 99, HC Red No.3
Semi‑permanent colour fades a little with every wash. To keep it bright for longer, Crazy Color recommends Vibrant Shampoo (salt & sulphate free, in red, blue, pink and purple) and Rainbow Care Deep Conditioner, infused with Sunflower Seed Oil and Brazil Nut Oil.
Malta: free delivery on orders over €35. Delivery normally takes 2–3 working days (please allow up to 4). Orders placed after 11:00 may need an extra working day.
Gozo: free delivery on orders over €50. Orders placed by Wednesday are delivered on Friday.
Deliveries are handled by a third‑party courier; times may vary on weekends and public holidays. Delivery details →
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